What is a domain name and why is it important for your online business?

We are pleased to introduce our new website. Here you will find information about what products we have made and what services we offer. We offer you a complete solution for your business: building a platform, software, online shop, e-commerce, and product photography . We do professional photos of everything you need; we also shoot video, commercials etc. If you are hesitant, what exactly you need - just write or call us! Our specialist will contact you to get the most detailed information and give you accurate advice. IWS - Intelligent Web Solutions TEAM

What is responsive design? Responsive web design is an approach for web development that allows web pages to render equally well on all types of devices. Regardless of the device the user is using, a widescreen monitor, laptop or smartphone, all of the information will be displayed and visible. Responsive web design is not only a visual feature. The functionality of the web page can also change for different screen sizes. This makes responsive web pages easier to navigate, user experience is better and website visitors are more likely to return. Is responsive absolutely necessary? Responsive design has been among the best practices for a while. Now, it’s more than that; it’s a must-have. Web traffic from mobile devices is constantly growing. In 2009 traffic from mobile devices was a mere 0.7% from all the global traffic. While from 2018 and beyond, statistics show that it makes up for more than 50% of all the web traffic. It’s now a fact that Google has adopted a mobile-first indexing approach. The world’s largest search engine is evolving according to the trends in user behavior, and it now prioritizes mobile websites. If you want to have a competitive website, make sure it’s responsive.

Paying for a template or using a website builder tool to create your company website seems easier, and it’s definitely cheaper, but it's not always the right choice. The point of having a website is to benefit your business, and if a templated website is not the right fit, it will not represent your brand properly. So why waste your money and time on a website template or tool that doesn't benefit your business in the end? Roughly, 38 percent of web users will leave an unattractive website. Also, users will not engage if a website is slow and unresponsive Seemingly small issues like load time can actually have an immense negative impact. You might end up losing customers and hurting your brand image if your business is not represented properly. That is why a lot of businesses will benefit more from a custom website and development . A custom site can be the ideal candidate if you want to avoid the common issues with template websites such as WordPress or Wix can offer you. In custom, you are not stuck with generic features and themes, so you can add or remove designs, improve website performance, and build custom features for your user’s needs. Want to learn more benefits for custom web development? Keep reading to discover the five most common reasons why you should choose custom over templates. 1.Brand Image: Successful brands stand out from the competition. Your website should be tailored to fit the image you want to present to the world. With a custom-built website, you have more options to differentiate yourself. Templates will have limits for personalization. With custom websites, you’re in control, and there are no limits for getting your brand’s message out there. 2. Search Engine Optimization: A large portion of your website traffic will come from search engines. That’s why search engine optimization (SEO), is a factor you need to consider. Custom web development can benefit your SEO efforts a lot. Your developers can optimize your site initially and fine-tune the optimization when standards change. 3. Usability: Modern websites are built with the user in mind. Navigation, readability, and mobile optimization are all necessary for good user experience. Since your customers are as unique as your business. Their needs for usability will be unique. With custom web development, you can design your website with those exact needs in mind. 4. Security : Cybersecurity is important. You need to protect your business, your clients’ information, and your personal information. Custom websites can be created with security measures put in place. A custom website is easily updated to keep hackers away. 5. Scale: As your business grows, so will your website. You’ll need to add more content, more features, and make updates based on trends. With custom design, you have the freedom to make changes whenever you need. This ease of use is essential, especially as more people start using your website, and you need to keep up with their requirements. In the end, what you need is a website that looks and operates exactly the way you want it to. You need to have control over your website if you want to give your users the best experience. Ready to expand your business with a customized website? Contact us today to get started!

Do you need a custom Website? - Learn the advantages of custom web development. If you wish to elevate your business to the next level, you need to evaluate whether your company handles problems effectively and whether it has efficient operational processes in place. When companies are facing productivity-related issues, they opt for custom software solutions. That’s often the case because hardly ever does a commercial software product offer solutions to all unique issues that the company is facing. The truth is that there are a number of alternatives when you’re looking to build a company website or software. However, investing in a custom software solution is the only option that is guaranteed to solve all major issues related to the digital space. WHY AN INDIVIDUAL PROJECT AND CUSTOM SOFTWARE DEVELOPMENT ARE THE RIGHT OPTIONS FOR YOU Many businesses face a lot of drawbacks when they try to make existing software a good fit for their internal processes. Integrating third-party business software is sometimes challenging, and frequently it’s only a partial solution to all the diverse problems you are trying to solve. In the long run, investing in a custom-built software for your particular needs proves to be the best solution. If you answer with Yes to any of these questions, then your business most likely needs a custom software solution: Does the business require any customized software features? Does the business need a new competitive edge? Can any internal processes be improved with the help of a software application? Does the current technology appear out of date and difficult to maintain? Will a new software application and its features improve the user experience and the customer’s buyer journey? THE ADVANTAGES OF HAVING CUSTOMIZED SOFTWARE Even though a customized software solution would require a larger initial investment, the benefits outweigh the cost. A strategic expense on a custom software solution could become a profitable investment that pays out with a great increase in future profits. DESIGNED FOR YOUR BUSINESS When you invest in the creation of a custom software solution, the specifics needs and problems of your company are taken into account from the starting point of the development process. The final product is focused on what you truly want to achieve by implementing software solutions: you’ll be able to meet all your company needs and even more important, you’ll meet the needs of your valuable customers. COMPETITIVE EDGE Stand out in the already overcrowded markets. A custom-built software solution gives your company the edge need to stay ahead of the curve. Custom technology can be adapted for different use cases that lead to a competitive advantage such as better internal processes or better user experience. YOU OWN THE PRODUCT YOU SET THE RULES This is perhaps the most valuable advantage you get from investing in a custom-built software - you have full ownership of the product. It’s your call on how the product is being used and what future iterations to make. The custom software solution will be fully aligned with your business goals and strategic interests. Also, you have the freedom to add any specific tools and functionalities to it in the future. MORE SECURE When everything is built from scratch, you can make sure that there are no loopholes in the security measures for your business software. EASIER BUSINESS INTEGRATION A custom software solution will allow you to implement several use cases into one application. This eliminates the need to introduce and implement various third-party software solutions that are not adapted to the needs of your business. It’s far more effective to have one holistic application for all processes, rather than to shift the already established processes around limited software features. SUPPORT Behind every custom software solution, there is a team of professional engineers who are going to provide technical support throughout the development process and beyond. The support team will not only help with errors and bugs but they will also provide valuable feedback and fresh ideas for improvement. Custom software development is the solution that the forward-thinking business chooses. This solution is right for you if the available third-party solutions do not meet all your requirements. You need a solution that will encompass all your existing processes and improve their effectiveness. If you are looking for a company that can build your custom software solution, we know that it’s not an easy task. This is why we wanted to provide you with more information on what you can expect so that you can take an informed decision. For everyone who decides to work with us, we can promise a pixel-perfect experience that includes initial technical specifications, precise development process within an agreed-upon timeframe, and complete transparency throughout the entire process. Contact us so when can discuss how to develop the best software solution for your current and future needs!

Nowadays it is almost inconceivable to try to develop your own business and do it without having a presence in the “big network”. Most of the owners prefer to invest less money and start by building an image in some of the most popular social networks, but soon they realized that the conclusion without a stable website to present their products or services, the success is impossible. To facilitate your choice, we will try to present the advantages of the dynamic website . What is a dynamic website? The definition has nothing to do with the fact that the site is animated and has some images or sections that move or change colors. In fact of the dynamic websites are ones whose content you can manage on your own through an special admin panel (CMS system) which you will have an access from your developer or software company. In the Intelligent Web Solutions the development of the admin panel and the site is customized for each of our clients to maximize its needs and requirements. (you can read more about our custom development at: https://intelligentweb.solutions/bg/blog/5-prichini-da-izberete-personaliziran-ueb-sait-i-ueb-razrabotka-za-vashiya-biznes ) What are the advantages? advantages of a dynamic website · Easier to manage – The CMS system allows you to almost completely update the content on your website on your own after a short training from your developers. This is a big advantage as you don’t need constant communication with the team that supports your platform and you can keep your users up to date with all the new things connected with your business. · No programming skills required – each person is a specialist in his own field and the fact that you want to have an online presence should not necessarily mean that you need to start learning any programming skills in order to develop your brand online successfully. That’s why the dynamic sites are a great choice to grow up and for achieving faster success. · Multiple user accounts – dynamic websites provide the ability to create user access for each member of your team and be able to modify, add, or remove information from the site at any time they need to. · Allow archiving and scheduling of posts – with those websites you have the option to back up old materials on your site that are no longer relevant, and to schedule the publication of new ones on a specific day and time as well. · The content is stored in a database, allowing users to search easyer for an information. · Storing site information in the database allows also automatically to create a site map when new content is added. · Allows the implementation of more functionalities such as – filtered search, sort by certain character(s) and detailed search in the database by any parameters you wand or need. What are the drawbacks? drawbacks of a dynamic webpage · Perhaps the biggest drawback of this kind of sites is that they can be an a little more expensive than static ones, but the investment in dynamic webpage is definitely worth it, because the price is recouped many times in the future. The convenience and flexibility of these systems are incomparable. · Another small minus may be the fact that they require a just little longer development time, but the final product is exactly what you imagined and wanted without compromises. · The content of dynamic sites on some of the ready-made mass platforms may load more slowly. IWS team develop individual projects as our dynamic websites guarantee faster performance of the site and more pleasant "experience" of the users. Who they are suitable for? Dynamic sites are a good choice for businesses that want to create their own online store, online catalog, electronic magazine, newspaper or portal site. In other cases, when you want to make a simple short presentation of your business, you can also prefer a static website. In conclusion of all, we would like to say that the perception that the need for a competent team of developers to continue to maintain the proper functioning of your website ends in the moment you choose a dynamic one is wrong. To create a really good functioning and good looking platform you need a good developers, SEO specialist to help build good authority on your site and graphic designer for amazing presented visual content. If you have already made a decision about how you imagine your new site, contact our team right now!

The Intelligent Web Solutions team continues to work and develop the services it offers to its customers in order to strengthen its position in the market with IT services , and now even more takes care of the fastest and easiest resolution of any problem or case that may arise. In the beginning of 2021 we are happy to announce that our own new ticket system which will facilitate and improve the work and communication with our bulgarian and international clients is already available. What is it? The ticket system is a specialized software that collects, organizes and responds to all customer inquiries. They may be related to a problem noticed by the client, a request for changes or add-ons on the client software and anything else that arises as a matter on the part of the client. How is it used? Our ticket system is designed to make working with it as easy and convenient as possible,no matter what device it is using. All of our current and future customers will be given data to access their client account in the system. After they log in, they simply click on "Create a new picket" and fill in the fields.what is their case, have the opportunity to add and as many images as they wish to visually illustrate their problem or idea. The software will inform through "Status of the ticket", when a request has been sent, opened, in the process of working, resolved , or closed.. What are the advantages? The system allows contact between the IWS team and the clients 24/7. In addition, clients can track everything that is done on their requests in chronological order. Clients receive very detailed information about the development of the case. Another advantage is the organization of the communication. Each problem is released on its own and processed individually, as opposed to email communication, where you can lose exactly when the discussion of the case started and what additional situations have sprung up during its resolution. The IWS team thanks for the trust of all its current and future customers. If you are already considering working with us or questions have arisen, feel free to contact us! We take care of your peace of mind!

The beginning of the new year for us started with many new projects, but also with a software innovation created by our IWS team, which we couldn’t wait to share with you and hinted at in a previous post. Today we officially want to announce a unique new service for our customers - "ticket" system . In our previous post you can read more about the idea of the ticket system and its advantages for IWS customers. In this article we want to illustrate how easy and convenient it is to work with. When starting work on a new project, as well as on all current projects, business owners, our unique clients, will be registered by our administrators. Once the registration is complete, they will then be given immediate access to the ticket system via email. From that moment onwards, IWS customers will have permanent access to this service. To access the ticket system you must visit https://intelligentweb.solutions and log in to the system with the username and password you have received by email. If you have entered the data correctly, a message for successful login will appear on the screen and you will have access to the special resources of our new product, where you will be automatically redirected to the page for creating the ticket. The next step is the case submission that will reach our team. You need to fill in a field with "problem name", and in the next field you need to put a link to the page where you found the problem. This will be followed by a field where you can describe in your own words the situation that has arisen and if possible to add up to 6 images (screenshots) up to 2MB each, for faster and easier access to the problem and its resolving by our support team. The last step is to click the "Submit" button. The next screen that appears will be confirmation that you have successfully submitted your issue. Here you have the option to go to a page where you can see all the created cases sent from you or create a new ticket. If you want to view all tickets, the screen will look like this: On this page you can see detailed information about all tickets, creation date, end date and current status. The status of the ticket can be „unread “, " in progress ", „ for agreement “, „resolved “. Each time of status changing, you will also receive an E-mail to make sure you are always informed with the progress of your case. If you click on the "Details" button, all the details about the ticket will be displayed on the screen below. In order to make communication as convenient as possible, we have created a special form for correspondence "chat". In it you can communicate directly and constantly with someone from the IWS team, as well as you have the option to add more images. This communication is secured and saved and you can follow it whenever you want. You don’t need to log in and check if you have received a response in the chat, you will receive an automatic notification by E-mail when this happens. We from IWS hope that we have been helpful to all our current and future clients. If you still have questions while working with the ticket system, do not hesitate to contact our team by E-mail: info@intelligentweb.solutions

The online space and everything that is offered in it facilitated the connection between users and businesses around the world. Any business owner who decides to launch an online presence should be aware of the importance of a complex of factors for quality performance on the Internet. To start an online presence, there are a few mandatory things to pay attention to. Of course, these include building and maintaining social networks like Facebook and Instagram, building a convenient and fast-charging online store, quality product images and many other factors. In the following lines we will focus on the product photography and its benefits. What is product photography? Product images are definitely some of the things you need. This photograph is a form of commercial photography that presents the products of a business in the best possible light. Professional photography with quality ecommerce equipment helps in customer choice between products of competing brands. Why hire a professional in the field? Typically, people prefer to do as many tasks as possible related to their own business on their own, most often to save costs. But in fact, the truth is that it wastes a lot of time and energy, which can also lead to a loss of money because of mistakes that are made as a result of overload. Therefore, sometimes it is good to trust the people who are experienced in a certain area, even though you need to spend part of your budget. Plus, the process of capturing and processing images will proceed very quickly and smoothly, as the professional will use best practices and optimize the time for the work compared if you do this activity yourself. And therefore there is a very simple explanation – you will learn all the subtleties in a move that undoubtedly takes a longer time period. The cost of a service is something very subjective – what is expensive for some is very normal for others. What do product photography and e-commerce have in common? When it comes to e-commerce, quality images are of great importance for on-page optimization of your online store. (What is on-page optimization you will learn in one of our next posts.) A good image is what causes customers to click right on your product. Adding additional images that give a different view also helps improve product perception. There are many other tricks to attract new customers related to this type of photography that the professional you choose, apply to you. For many people, product photography may seem like something easy to deal with without help, but it can completely overturn the image of your business. Just think about McDonald's sandwiches and how appetizing they look in the images. This is one example that may be most accessible to the general public. We hope that we have managed to lift the veil on the topic related to product photography a little bit. And if you have any questions, feel free to contact the Intelligent Web Solutions team .

In the digital age in which we live today, a company website is as obligatory a necessity for any business as having an office, team and work phone. This is due to the great advantages that a corporate website can offer your business. If you are just starting your project and are hesitant about investing in building an online presence, or are one of the skeptics who do not believe that there is a benefit to the website, this article is right for you. In it, we summarize several important advantages of building a company website that will convince you that this is an investment worth making. Users can find you more easily According to statistics, internet users globally exceed 4.8 billion euro. In other words, more than half the world's population uses their phones and computers not only to have fun but also to search for information. This includes your leads, partners, employees, etc. Consumer behavior research points out that many people seek additional information online before deciding whether to interact with a business. By building a company website, you will allow users to discover you much more easily and create many potential opportunities for the development of your business. Creates trust in consumers Precisely because people are used to looking for information online, they are much more likely to trust companies that have their own website, as there they can learn more about the business, discover the physical address, see the team, etc. when looking for a particular type of product or specific services. The company website works around the clock for your business Unlike employees who go on leave or rest on public holidays, your website works without interruption. This calls on online users to look at your products or services at a convenient time for them, to find the information that excites them, to find the company's address and phone number, or to send an inquiry. All this greatly facilitates communication with customers, while allowing you to present your business in its best light. Allows you to reap the benefits of online ads Users are spending more and more time online, which is why social networks have become one of the most successful advertising tools. To take advantage of online advertising opportunities effectively and successfully promote the products or services of your business, you need a corporate website. Get to know users better In addition, various tools can be implemented on your site that allows you to receive information about the users who visit it and the actions they perform while viewing it. Analyzing this information is extremely useful in building a marketing strategy, as they allow you to get to know your users much better and offer them exactly what they need. These are just one part of the huge benefits that building a company website can bring to any business. In case you have decided to take this important step and need a company with the experience to build a corporate website tailored entirely to the needs of your business, feel free to contact us! The Intelligent Web Solutions team has considerable experience in website development and we will help you find the right solution for the purposes of your business.

To develop a successful business without having your own website is almost impossible in the modern high-competitive environment. Your online presence guarantees significant benefits that you shouldn't miss - from reaching much larger audiences - to presenting your products and services in a way that's attractive to customers. If you have decided that it is time to invest in a company website , it is good to think in advance what kind of site you need. Here for many people comes the difficult part, because they have extensive expertise in their own business sphere, but have no idea of programming and building websites. If you do, don't rush to give up. In this article, we will try in understandable language and without complex terms, to explain what they are and what are the advantages of dynamic sites, which are imposed as an increasingly preferred option. What are dynamic sites? When we talk about sites, they traditionally divide into two types - static and dynamic. The first type of sites do not have the so-called " management system (CMS). This means that in order for any change to be made to the site, it must be done by a programmer. In terms of efficiency as well as maintenance costs, static sites are often not an appropriate solution for business purposes. Dynamic websites, on the other hand, contain web pages that are generated in real time and access information from a database. They have a content management system that allows the site administrator to independently make various changes using the admin panel without having to have in-depth technical knowledge. What are the advantages of dynamic websites? Having explained the essence of dynamic websites, let's now pay more attention to their advantages and answer the question you have probably already asked yourself, namely, why are they an increasingly preferred option when building a website? As we have already implied, one of the main and greatest advantages of this type of site is the fact that even without being a programmer and without any knowledge of writing code, you have the opportunity to make changes to the site. So the next time you decide you want to update the information or add a new product to a category, you don't need to search for your developer. This gives you some independence from your web team, and could also save costs in this regard. The ability to make various changes by an administrator without specialized knowledge generally facilitates the maintenance of the site so that it always gives up-to-date information to your users. If you're busy with other tasks and want to delegate support to one of your other employees, this is very easy because dynamic sites allow multiple accesses to be created. Another advantage is the improved user experience of visitors to your site. Content management systems enable you to edit the site according to users' needs and build more intuitive navigation so that they can easily find the information they need and perform the actions you want. As you can judge yourself, dynamic websites really offer a wide range of benefits, making them a significantly better alternative for most businesses. If you think this is the right solution for you as well, or questions remain unclear, feel free to contact our team. Over the years we have had the opportunity to build numerous websites that meet the needs of our customers. We can do this for your business!

In our blog we have repeatedly drawn attention to the great benefits that building a website can bring to your business. Without going into details, we will again emphasize that the website is the face of your company on the Internet. That is why it is important that he always presents you in a good light. However, building a website is not a one-time effort. With ever-changing technology, growing user expectations, search engine requirements, etc., to stay competitive, your site needs periodic changes, and in some cases it's even better to choose to build a new one. To help you, in this article we decided to summarize 5 reasons to change your website or create a new one: Outdated design If your site was built a long time ago, it's normal for its design to look outdated. Web design is a dynamic field in which trends change periodically. New and new sites are appearing in the online space, with an increasingly interesting and functional design that manages to attract and retain the attention of users. If compared to them, your website looks outdated, this is one of the first signals that it's time to change something It is possible in this case to bet on a redesign or focus on creating a completely new site. Modern design has the potential to increase the credibility of your business and present you as a modern and responsible company that consumers can trust. Your sites loads slowly Slow charging is another bright red light that you should not ignore. It may seem like a small problem to you, but statistics show that many users tend to wait just 2 seconds for your site to load before closing it. This leads to an increased dropout rate, which for search engines like Google, is a sign that something is wrong and reduces the possibility of ranking on the first page of search results. This sequence of events, in the end, can have an extremely negative impact on your business, limiting the traffic to your site, and hence the sales made. We therefore advise you to take immediate action. Difficult navigation One of the important tasks of your website is to make it easier for users to find the information they need, as well as to guide them to perform the action you want - purchase, inquiry, etc. That's why your site needs to have a good structure and easy navigation. The many pages, the long menus, the lack of a search engine, etc. are some of the problems that can stop your users from becoming customers. If this is the case with your website, it's time to change it or build a new one. Lack of adaptive web design Your site needs to be displayed equally well on different devices - computers, tablets, phones - to make it easier for your customers. Today, more and more users are using their mobile devices to search for information and shop online, so a good mobile version is a must to have a competitive and successful website. You are expanding your business Reasons to create a new site or change an existing one should not always be negative. The growth and development of your business may also require changes, as your site must always be up to date and present your products and services in an adequate way. In case you need a new site, read more about the benefits of dynamic sites here . Our team has many years of experience in creating websites and will help you find the most suitable solution for your business!

Smartphones and Internet access have given millions of people the freedom to search for information easily, anywhere, anytime. In recent years, mobile searches in the most popular search engine - Google have reached more than 60% of total search and are now convincingly surpassing the queries made by desktop devices. In all likelihood, their number will continue to grow in the coming years. This significant change in consumer behavior, of course, requires online stores and corporate sites to change as well, in order to adapt to the changed situation. The modern solution to this problem is to build adaptive web design. It ensures that your website will look equally good and be functional for any type of device - from large screens to a few inch display on your phone. The lack of a mobile version today could bring some serious negatives and ultimately harm the development of your business. Here are some compelling reasons why a good mobile version is so important to your site: Creates convenience for users Today's users are increasingly demanding about the quality of the sites they visit. They expect everything to happen quickly and find what they are looking for easily. In addition, we have already told you that most of them prefer to search through their phone and tablet. The lack of a mobile view, cumbersome loading, difficult navigation and the inability to use various functions will make the use of your site via a mobile device almost impossible. And consumers are not very patient. If your site does not have a functional mobile version, it is very likely that they will simply stop visiting it and turn to your competitor, who has taken care to provide them with a better user experience. More traffic to your site A good mobile version increases the chance of getting more traffic from mobile devices. This means more potential consumers to become your customers. If your developers have done well, the mobile version will allow easy navigation and an excellent user experience, as well as fast loading. Having these benefits in turn has the potential to increase the time users spend on the site. This leads to a decrease in the so-called. "Bounce rate" or degree of dropout of consumers. Google will like you more The world's largest search engine is always looking to change its site ranking algorithms to adapt to changes in user behavior. Given the increase in mobile searches, it is not surprising that one of the important criteria that will provide you with a better ranking is the availability of a good mobile version. In addition, fewer users dropping out and longer time users interact with your site are also positive SEO signals that affect your site's ranking on the search results page. More conversions Another great advantage of the good mobile version is the ability to generate more sales or get more inquiries. You need to understand that the mobile version is not just a scaled-down version of your site that fits on your phone screen. In many cases, individual elements of the desktop version are required to be removed or changed to provide a better user experience of the mobile version. This helps users navigate easily, view your offers and click the "buy" button. All these advantages emphasize the importance of a good mobile version and make it a must if you want to have a functional and competitive site in 2021. If you are interested, you can read more about adaptive web design here . In case you need a site with adaptive web design, do not hesitate to contact the team of Intelligent Web Solutions!

Being at the forefront of Google is a privilege that allows your business to be found more easily by users, and this greatly increases the chance of generating more sales. However, this is not such an easy task. On the one hand, because Google constantly refines its algorithms in order to always give the most relevant response to the user search. On the other hand, competition for the first positions is fierce and many online businesses have already invested significant efforts in SEO optimization. However, this does not mean that it is impossible to achieve it. To help you, in this article, we summarize 5 things that will improve your Google ranking. Here are who they are: Quality and relevant content Users use the Internet to search for information - interesting, useful, and engaging. Unique and useful content is a way to get your users' attention and become an authority in your field, but it's also important for your Google ranking. Try to create useful posts and articles that suit the interests of your target audience and be regular in uploading and updating content! Take care of the mobile version of your site Users today use the Internet from a variety of devices. In fact, the data shows that over half of searches are already carried out through a mobile device – tablet, smartphone, etc. In addition, if you do not have a mobile version of the site or it has serious functional limitations, it is very likely that users will quickly leave, which will instantly give the search engine a signal that something is wrong. Get others to talk about you If you create a site that regularly offers rich content and helps users get useful information, it is very likely that you will attract more external links from other sites. These can be reflected on media sites, blogs, and much more. The more mentions your site has on foreign sites with high authority, the more your chance of a better ranking increases. This is because, for Google, multiple links are a signal that you and your content offer value to users. Namely, such content seeks to display the search engine in the results on the front page. Don't miss the technical part SEO is largely a technical discipline and there are some seemingly small but also very important rules that you need to adhere to achieve results. One of them is filling in appropriate meta titles and meta descriptions that will be displayed in search results. Alt tags for images and videos are also important because they can tell the search engine exactly what these visual elements contain. Find a good SEO specialist If you decide to invest in SEO optimization on your site and take advantage of the huge advantages it can provide you, you should be aware of an important fact. SEO optimization is not something you do once and results appear instantly. SEO optimization is a process - algorithms change, and with this, site requirements. It takes to get the results and effort to keep them. We have already mentioned that SEO is a technical discipline and requires in-depth knowledge. Most online business owners understand the techniques of e-commerce and marketing, but they do not have the necessary knowledge to optimize search engines, and they do not need to. Look for a specialist or company that will offer you a quality SEO service, and you will be able to focus on the development of your business. Intelligent Web Solutions offers quality digital solutions by following the latest SEO trends and approved practices to help you rank at the top of Google!

Modern websites are highly oriented and aim to provide them with an excellent user experience when looking at different pages. As we have already mentioned in our blog, the lack of a good user experience can be the main reason why visitors leave your site and do not perform the desired action - purchase, registration, etc. According to consumer behavior surveys, many people share that if the site does not offer a good experience, they probably will not visit it again and will look for the desired product, service, or information from the competition. We know this doesn't sound at all pleasant, especially given how much time and effort you've put into creating the products or services your online business offers. Do not rush to give up however, there is a solution and it is called UX design. In this article, we will clarify exactly what this concept means and why it is important for your online business. What is UX design? UX design is a concept that has gained extremely high popularity in recent years. The abbreviation actually refers to user experience design or in Bulgarian - the design of the user experience. By user experience, we generally understand how the user feels when interacting with a product or website. For example, imagine looking for a new pair of sneakers. You open a site, but it lacks filters and a search engine to help you detect available models. If you're a patient-user, maybe you'll look at the dozens of pages available and choose a pair that you like. Adding it to the cart, however, begins an endless replenishment of information, which is so annoying that at some point maybe you will just give up and look elsewhere. Things like slow page loading, difficult navigation, lack of filters, etc. are examples of poor user experience. In other words, UX design is a process whose sole purpose is to design a system that offers a great user experience. UX designers will take care to create a final product that will satisfy consumer needs and which is easy to use. Why is it worth investing in UX design? No doubt quality UX design is something worth investing in as it will bring a number of benefits to your business. First of all, the excellent user experience has the potential to become a strong competitive advantage for any business. It will help you build a strong relationship with your users and turn them into loyal customers. Last but not least, good UX design may be the reason for attracting more new customers to your business. All this in turn leads to the ability to generate higher profits for your business. After all, isn't that the main goal of each company? Using effective and proven working methods based on consumer behavior research, you can create a platform or product that users can use with pleasure and which they will really like. In addition, the UX design will help you optimize development time and costs as it allows you to deal with most usability issues you would encounter during and after developing your solution. If you've thought about all these aspects in advance, you won't have to ins make large costs related to fixing problems that could have been avoided from the start. If we need to summarize, UX design is more than a mandatory solution in the construction of any modern website. It provides significant advantages that you should not miss and that will help you develop your business successfully. Our team will help you build a modern website based on current practices in UX design. Do not hesitate to contact us!

Very often, business owners have no idea of website development . Of course, you do not need to know this process in-depth, but it is good to be aware of some key elements of the website that have the potential to bring benefits to the business are precisely the landing pages. If you want to know more about, a landing page is and what its advantages are, read the following lines. What are landing pages? The first page on which users fall after clicking on your online advertising or clicking the result with Google's Ashia site is called a landing page. However, in addition to making the first contact of the user with your site, the landing page has some other specifics. Most often it is a separate page, separate from the home and other pages of your site, and is dedicated to one specific purpose. When talking about company websites or stores, usually the purpose of the landing page is to present and sell a product or service. Another common type of landing page is one in which users fill out a form to access a free e-book, video course, or other resources. What can be the benefits of building landing pages? ● Helps you achieve business goals We've already shared that the landing pages are dedicated to a specific goal. ● I ncreases sales Sales landing pages have a clear structure and use proven techniques to persuade the user to place an order. Unlike the home page, where many types of products and different offers may be displayed, the landing page focuses on a specific product or product category and presents its advantages, incentivizing the user to perform a clear action - purchase. ● Allows you to analyze user behavior Another advantage of landing pages is that you can track user behavior and do important analyses for your campaigns. ● E nhances the success of your paid advertising campaigns When you advertise a special offer, for example for holiday campaigns or Black Friday, it is a successful approach to present it on a separate landing page. Thus, users interested in advertising will log in exactly to the page where they can receive information and which directs them to purchase. ● Help you develop email marketing campaigns We have already told her that there are also landing pages aimed at the user filling out a form in exchange for useful resources they can receive. ● Helps you gain consumer trust The well-built landing page can be presented as a reliable company that users can trust. Usually, landing pages include elements such as clients reviews, product ratings, and other advantages that cant ensure trust in your brand. If your clients don't trust your brand, it is very likely to become long-term clients.

The design of your website is important to attract and retain the attention of your users. So important that according to a survey, 94% of users will leave the site or distrust the company if the design does not provide a good user experience. In other words, things like outdated vision, outdated information, and difficult navigation can be the cause of the underperforming performance of your online business. The solution to this problem is called redesign. See exactly what this concept means and what are the signs that issue that your site needs a redesign: What is a website redesign? The overall redesign of a website is a thorough process of changing the site, which can include updating the content, refreshing the design, improving the structure and functionalities of the site in order to facilitate navigation and enhance conversions. If we need to describe it with a simpler example, the redesign of a site resembles the overhaul of a house. You can change the layout of the rooms by removing and adding new walls, repainting the façade, and even building a new garage, but at the same time, you will leave the foundations and sewage system, for example. What are the signs that your site needs a redesign? It is advisable to redesign a website every 3-5 years as technology changes, current design trends, and consumer expectations. If you're wondering if it's time to invest in upgrading your site, here are a few compelling reasons: Outdated design This is one of the most common reasons why companies resort to redesign. Sites that are cumbersome and old are easily recognized even by the average user who has no knowledge of design. As mentioned above, this may be a reason why visitors do not trust your site and choose the products or services of your competitors who have made sure that their site is modern and modern. The site does not have an adaptive web design Users have the freedom to use different devices to search for information on the Internet. Today, more than half of searches are done on mobile devices, so it's vital that your site has a responsive design. In other words, this means that it will be well visualized and functional on all types of screens. Difficult navigation and poor user experience Slow page loading and difficulty finding information will also refuse the most patient users to use your website. Therefore, you need to make sure that the site has a logical structure, finding information is easy, loading is done quickly – in short, offers an excellent user experience. If you are not confident that your site can provide this, you have a clear signal that it needs a redesign. You've changed your business model Business ideas are evolving and changing. It is possible that at some stage in the development of your business, you will completely change the concept. In this case, the company site needs to be adapted to the new business model. To make sure this is the case, you need a professional website redesign. You have difficulty updating the content yourself Up-to-date information is important for any business. In addition, content marketing is a technique that many businesses rely on to attract and engage new customers. If you're having trouble updating your content yourself, you probably need a new content management system to make it easier for you to do so. These are some of the most common signals that make it time to redesign your site. If you need experienced specialists to transform your site, feel free to contact the Intelligent Web Solutions team!

Mobile devices have become an important part of our daily lives. According to some recent research, people spend an average of 5-6 hours in front of the screen, which to admit is almost a third of the day. Therefore, it is not surprising that users adore mobile applications. The Google Play Store currently has 2.87 million views available. apps, and in the Apple App Store over 1.5 million. mobile applications. The reason for their huge number is due to their advantages – mobile applications are engaging, convenient to use, and offer numerous functionalities. They can also help your business distinguish itself from the competition, engage audiences and generate greater profits. All this is great, but to succeed, you need to create a mobile app to attract and retain the interest of users. With millions of other applications available, this task seems difficult. Do not rush to give up, because in this article we will pay attention to the most important aspects that make a mobile application successful. See who they are: It all starts with an idea It is no secret that a good idea underpins any successful mobile app. If you open the Google Play Store or Apple App Store and browse the most downloaded apps, you'll notice that most of them are designed to entertain users (like games and social networks, for example), and others solve some of their problems - make shopping easier, help them save money, etc. If you already have an idea, explore the market, and check if someone else offers a similar idea. Even so, don't fall behind on your idea, but see what good practices competition offers and think about what you can add to your app to make it more attractive to consumers. Create a workable and functional application A good idea is not enough in itself - implementation is also of utmost importance. Remember the numbers above. Users have virtually unlimited choice. Therefore, when they download your mobile app, they need a few seconds to decide whether they will continue to use it, or simply press "uninstall". How your app will look and work is key to keeping users going. Always think about their perspective when creating a mobile app. They work on small screens, so make sure to remove any redundant items that don't contribute to functionality. Also, make the app as intuitive as possible by providing logical and clear navigation for users. Your app needs to load quickly and look good on different types of mobile screens. In other words, the stage of development of mobile applications requires you to carefully consider all this and trust professionals who have proven experience in this field. Listen to user feedback Perhaps not all users will give high marks for your mobile app, but this should not despair you. Don't take comments as criticism, but instead make the most of it. Users give you a signal that something can be improved and in some cases advice on what can be improved. So their feedback can help you fully develop your app. Successful apps listen to users' feedback and use it to improve and develop. Make sure there is someone to answer user questions Once they download and use your app, users may have questions or encounter any problems. Therefore, it is important to have a support department that users can contact and receive adequate and timely service. Do not underestimate the importance of good customer service! These are some of the most important elements of a successful mobile app. If you're looking for an experienced team to create a functional and modern mobile app for you, Intelligent Web Solutions is the right choice!

More than ever before, it is important for businesses to build a strong online presence by attracting and retaining the attention of their users and turning them into customers. A huge credit for this is the design of the website. When it comes to web design, there are two very important terms - UX (user experience) and UI (user interface) design, and their good knowledge underpins any successful site. Although they sound similar, these two concepts have different meanings and should not be used as interchangeable. More recently in our blog, we have already explained exactly what UX design is and why it is important. In the following lines, we will pay attention to what UI design is and what its role is in building a successful website or mobile application. What is UI design? UI design is an abbreviation of "user interface design" or translated into Bulgarian - user interface design. The main focus of the UI design is to anticipate what the actions of users would be and to ensure that the interface has the necessary elements that are easy to access, understand and use to facilitate these actions. The UI design is directly related to the style and vision of the site or mobile application. The task of UI designers is to create an appropriate logical and consistent structure that will facilitate user navigation on the site, as well as incentivize them to perform the desired actions – to buy a product, to register, etc. At the same time, they need to make sure that all visual, interactive elements of the product interface – including buttons – are taken into account, icons, empty spaces, typography, color palettes, and adaptive design. Modern users are spending more and more time online. A large part of them may have never heard the term UI design, but they already have a built idea of how it should be arranged, look and hold a site or its specific element. Let's give you a few examples. When you read a blog article and some of the text is underlined and marked blue, users expect that it's a hyperlink that will take them to another page or site. Another example, when you shop online and select an item, you expect there to be a large and remarkable button on the product page that says "buy". If designers have not made this button visible enough, the chance that the consumer will not make a purchase sharply increases. How can a good UI design benefit your business? Once you have a clear idea of what UI design is, you're probably already aware of the great advantages it can bring to your business. First of all, it will help you create a better user experience so that you retain your audience and attract new users. This makes it a great competitive advantage and a way to distinguish yourself from your other competitors. Good UI design helps your customers navigate the site intuitively, discover the information or product they need. The easier the user's navigation, the greater the ability to generate more profits for your business. As you can see for yourself, the benefits are significant. Therefore, when building your website or redesigning, make sure that you have hired specialists who know in-depth consumer behavior and good practices in the field of UI design. Only so you can be sure that your site manages to combine attractive visual elements and maintain its functionality. If you are looking for an experienced team to help you build a successful website or mobile app for your business, feel free to contact intelligent Web Solutions specialists. We will help you create visually impressive and functional solutions that work for the benefit of your business goals!

E-commerce is one of the fastest-growing sectors and new online stores are emerging on a daily basis, making competition in most cases increasing. In other words, whatever product you decide to offer in your start-up online store, probably someone before you offers the same or similar. In order to distinguish yourself from your main competitors, you need to act strategically already at the stage of online store development. In this article, we will tell you about 5 main components that are present in each successful online store. See who they are and make sure they are also present in your e-shop. Adaptive web design Many times we have paid attention to adaptive web design in our blog. It's because it's so important and we're not going to miss it this time. Owners of an online business need to be well aware of the behavior of their customers on the Internet in order to be able to provide an excellent user experience. In recent years, most searches have been carried out on mobile devices. Therefore, you need to make sure that the design of your website will look good and will be easy to use on all kinds of screens - from a mobile phone - to a large monitor. Filters and search engine Easy navigation on the site matters. One way to help your customers easily and without wasting time find exactly the product they need is through a search engine and filters. With their help, visitors to your online store will be able to sort more easily the wide variety of products. And the more convenient it is for the customer to find the desired product, the more likely it is that he will purchase it from you. Make sure the search engine works well and the filters are specific enough - price, category, color, etc. to easily display relevant results. It is extremely modern and useful for the search engine to have a hint when pressing any symbol on the keyboard. This can be previewed, both images and titles and short search descriptions. Product Pages Having a huge list of products on your site is not enough to make sales. It is also of great importance how you will present each individual product. It is very important for modern users to see at least a few real images of the product. The main thing about the photos is that they also need to be of good quality in order for your customers to get a real idea of the type and quality of the products. Product characteristics and descriptions are equally important. They need to be sufficiently informative and respond in advance to the questions that the consumer would have. Place the "Buy" / "Add to Cart" button in a prominent place and select a distinctive color so that the user can easily navigate. Cart It is more than obvious that the trolley is a mandatory component for any online store. We add it to this list because it is very important to pay attention to it. It is the last component before the finalization of the purchase, but very honestly it is at this stage that consumers decide to give up. The incomplete purchase in many cases is due to the fact that you have taken the last step very difficult - you require customers to fill in multi-female fields of information, and this complicates the process. A good practice is a one-step checkout, in which the finalization of the order is carried out in one page, by filling in a simple form for information. Miscellaneous payment methods Last but not least, these are the methods of payment. In Bulgaria, cash on delivery continues to be the most preferred method of payment, although card payments have increased due to the pandemic. To embrace all preferences, give users of your site more options. This will reduce the possibility for them to cancel their order just because they do not find the payment method convenient for them. In other words, successful online stores offer consumers at least a few different payment methods to give them flexibility – cash on delivery, by card, by bank transfer, etc. This list doesn't exhaust everything, but it's a good foundation. If you need specialists to design an online store for you that includes proven working good practices, contact our team!

It may sound like a bold statement, but it's now almost impossible to grow a successful business without online advertising on Google and social media . On the one hand, this is due to the fact that people today spend more and more time in the digital environment and on the other because of the significant advantages that online ads can bring to your business. If you are hesitant about whether they should be present in your marketing strategy, in the following lines we will give you a few very compelling reasons. See who they are and judge for yourself: Business should be where its customers are... As already mentioned, people are spending more and more time in front of the screens of their mobile devices. Specifically, various consumer behavior studies conclude that the average user spends between 5 and 6 hours online every day. And if you ask what he's doing - he's probably looking for information, having fun, working, and communicating with other people. Where does all this happen? On Google and social networks like Facebook, Instagram, LinkedIn, and much more. The good news is that all these platforms offer a variety of online advertising options to allow your business to reach its potential customers. They give you the ability to significantly expand your audience of potential customers to offer your products and services and thus increase your revenue. ... and where competition is Of course, besides consumers, every successful business closely monitors the actions of its competitors. This can be a very useful move when trying to find new working solutions to achieve your marketing goals. Quite logically, more and more businesses are already online and are making constant efforts to build a strong online presence and take advantage of the opportunities that digital marketing offers. If you have not already done so, we advise you not to delay these important first steps – building a website , as well as creating social media accounts. Online ads offer precise treatment Unlike standard media, such as radio and television, online ads allow you to target the right audience much more precisely. For example, if you are an innovative company that offers a tasty and entirely vegan meat substitute, advertising on TV is likely to reach people who are interested in this type of nutrition. But also to people who prefer to consume meat and would not be interested in your product. Ads on Google, Facebook, and other social networks allow you to choose with extreme precision the users your ad will reach. You can target people of a certain age, with a certain gender, income, residence, interests, etc. Ability to track and analyze ad campaign results Another of the great advantages that online ads offer is the ability to very accurately track the results obtained and analyze them. The data you can collect will give you valuable inferences about what works for your audience and how you could optimize your ad campaigns to achieve more effective results. Spend your marketing budget optimally Precise ad targeting in combination with the detailed analytics you receive gives you the ability to effectively allocate and use your marketing budget. Good audience knowledge as well as testing new approaches will give you a significant advantage and can provide you with a high return on the revenue you have invested in advertising. All the benefits we've posted show why it's important to advertise your website on Google and social networks. If online advertising is not yet part of your overall marketing strategy, you can still rethink it and take advantage of all these advantages!

If you're trying to figure out exactly what hosting is, you've probably planned or even started building your website. Choosing a domain and hosting are some of the first key steps in this process that you can't miss. In case you've never had to create sites before, maybe all these concepts sound too complicated and vague to you. Therefore, in this article in understandable language and without many technical terms, we will explain what "hosting" means, as well as give you useful guidance on how to choose the right hosting for your website. What is hosting? Imagine for a moment that you want to build not a website or an online store, but a physical business. One of the first things you will need to do is to find a suitable room (shop, office, etc.) where to store and sell your products. In the world of the Internet, things stand similarly. While everything is digital, your site has different files, images, HTML code, etc. that also need a place to store them. In other words, if your site is not stored somewhere, then there is no way for internet visitors and your potential customers to find you online. This is where hosting comes to the rescue. Hosting providers provide you with a service that allows you to rent a web server or part of it where the files are stored on your site. Also, when a user searches for your site and the browser makes a request, they are responsible for delivering the files on your website to it, thus making your site visible to online users. If we need to summarize in a nutshell, hosting is a server rental service that allows your site to be accessible on the Internet. How to choose the right hosting for your website? To provide more opportunities to their customers, hosting companies today upgrade their services by offering different types of hosting, as well as additional advantages: higher site protection, 24/7 maintenance, free hosting provider change, etc. In case you ask yourself the logical question: "How do I choose a suitable hosting?", in the following lines, we will tell you some important factors to pay attention to. Determine what your needs are The most useful advice we can give you before you start looking at specific companies and plans is to first clarify what your needs and priorities are - what will be the alleged traffic, determining whether the price is for you, etc. Free space It's not the same whether you're looking for hosting for a small personal blog, or an online store with thousands of products. The free space you need is different. In the first case, you can safely bet on more budget plans. If you plan to grow and expand your online business, we advise you to always think ahead and bet on a hosting provider that will be able to meet your growing needs. Monthly traffic to the site Often hosting plans have a traffic limit at stake, i.e. how many users will visit your site. If you exceed this visit limit, your site may stop showing or you may be charged extra. Therefore, it is important to pay attention to this factor and try to correctly predict the expected traffic to your site. Charging speed The faster, the better. Modern users don't like to wait and will expect your site to load quickly. Google also prioritizes fast sites, and this can help you better rank search results. Protection and security Another important factor that you should under no circumstances underestimate. You don't want your site to fall victim to hackers or other unforeseen circumstances to interfere with the operation of your online business. Make sure that the hosting provider you choose takes care of the security and security of your site. Technical support If your site can't function or there's another problem, every minute is a loss of visitors and potential sales. Knowing that you can contact your hosting provider at any time and quickly address the problems that have arisen is an important advantage in which it is worth investing. If you are looking for a partner to build your website and help you find effective solutions for your business, trust the experience of Intelligent Web Solutions.

Usually at the beginning of each year we set high goals personally and professionally. It is important to apply the same to your online store, thinking about what you can do better in the new year. To help you, in this article we summarize not one, but 5 things to improve in your online store in 2022. They will help you improve the customer experience of your customers and have the potential to increase your sales. So be sure to read this article to the end. Improve the mobile version of your online store We start with something very important, namely the good mobile version. In our blog we have already paid attention to why it matters. Therefore, we will only remind you that today more and more users like to spend their time online using a phone or other mobile device. They not only browse social networks, but also shop. Therefore, search engines like Google give a significant advantage to online stores that can offer a great experience on a smaller screen. If you have not yet cleared all the details of the adaptive design of your online store, we recommend that you do not delay any longer. Loading speed - faster, better You can offer great goods at high quality and at a good price, but it will not matter if users have to wait a long time to load your site. Unfortunately, online users are not famous for their patience, and every second that the online store is loaded increases the chance that they will leave it. And this for you is a loss of potential customers and revenue. There are various ways you can optimize the loading speed - from removing the load code to reducing the size of the photos that are on your site. Improve the look of your online store The design of the online store has always been and will continue to be important to consumers. Their expectations are growing, and trends in the field are also changing with each passing year. After all, you don't want your site to look out of date and unsupported, because it could also repel your potential customers. Depending on how long you haven't updated the design, consider a cosmetic refresh or a complete redesign. In addition to the vision, consider easy navigation and put customer convenience first. Make it easier for users to choose Unlike physical stores, online stores do not have sales consultants to help consumers make choices. However, this does not mean that there are no options. Make sure that each uploaded product has relevant photos, as well as a description that indicates its unique characteristics. If you offer multiple products, make sure you have a well-functioning search engine, as well as filters that will help your customers find the products they want more easily. Last but not least, you could add a real-time chat option with your consultant to answer user questions and recommend appropriate products. Increase consumer confidence in your brand This is a laborious task, the work on which has no end. But the effort is worth it, because the benefits are great. When consumers know your brand and hear great reviews about the products you offer, they are much more likely to trust you. If you perform well, in time they will continue to be your loyal customers and will become ambassadors for the brand. There are a variety of ways to increase trust in your brand, and listing them is the subject of an entire article. But if I have to summarize briefly, this includes adding user reviews and reviews, creating quality and useful content, maintaining social media accounts, and so on. If it seems to you that cosmetic changes will not save the situation and you need online store development , do not hesitate to contact our team! We will answer all your questions and help you build an online store with which to successfully sell your products or services!

E-commerce is one of the fastest growing economic sectors in the world, especially as the global COVID crisis stimulates more and more consumers to shop online. Thus, according to estimates, the e-commerce sector will be valued at $ 5.55 trillion in 2022. This is good news for all marketers who have already chosen to grow their business online. At the same time, however, more and more new sites are appearing in various niches and competition is growing significantly. The biggest advantage that can set you apart from the competition and make you a preferred choice for users is a fully functional website. Is this yours or is it time to invest in a new one? To help you, in this article we pay attention to 5 signs that indicate that you need to create a new website . See who they are: The site was made a long time ago and has not changed since One of the first serious signals that may be a reason to think about this is an outdated website. It's no secret that site building technology is constantly changing and evolving. The old site can create significant difficulties if you plan to make changes, as well as add new business logic. In addition, it is becoming increasingly difficult to find suitable professionals who will agree to maintain your site. Last but not least, old sites can be significantly more vulnerable in terms of security and become victims of malicious hacker attacks. Any site owner who cares about their business and online performance would not want to allow such serious consequences. Your site does not provide a good user experience Another serious problem is the poor user experience of your site. The reasons for this can be many and varied, but they are mainly related to its performance: its loading speed, easy and intuitive navigation, but also the design, content and overall feel it leaves the use. If the problems are serious and cannot be eliminated with a few cosmetic supplements, then it's time to take more serious measures. By no means underestimate the importance of a good user experience, because its lack is a reason for less traffic to your site and limit the ability to turn visitors into potential customers of your business. You can't easily make changes to your site While this is a challenge that only you, as the site owners, and your team will face, the limited ability to make changes can have a negative impact on your business. On the one hand, this means that every time you need to add new content or an image to your site, you have to rely on the services of a programmer. In addition, it may cause your site to contain outdated or misleading information that will repel users and make them question the quality and reliability of the products or services you offer. Your business has changed, but your site has remained the same In addition to website technology, business ideas are also changing and evolving. If you have significantly changed the services or products you offer, it is important to create a new website that responds to these changes. In this way you will be able to present them better and introduce potential customers to them. You are planning a complete rebranding The last reason we will mention in this list is rebranding. Rebranding is inherently a complex but sometimes necessary process. It is therefore important to follow a holistic approach. If you change the name, logo, colors of the company or other important elements that form your corporate identity, it is more than necessary that this change is reflected in your corporate website. Otherwise, you risk consumers not adapting to the new changes and not connecting with the new brand you have built. Това са някои от сериозните причини за изграждане на нов сайт или сериозни промени по вече съществуващия сайт. Ако темата е привлякла вашето внимание, прочетете още тук .

With the development of the Internet and e-commerce, today more than ever, it is important to build a strong online presence for your business. This will make it easier for you to attract new customers and generate more sales. If you haven't moved your business into the digital space yet, it's time to do so. Looking for ways to successfully establish their brand online, many business owners are faced with a common dilemma - whether to choose a website or to rely on a practical mobile application. In search of an answer to this question, we have dedicated today's article. Before we pay attention to the details, it is important to tell you that this question does not have the right answer. Both websites and mobile applications have their advantages and disadvantages. Which of the two options you choose depends on the individual needs and goals of your business. To help you decide, in the following lines we will pay attention to in which cases it is better to choose the development of mobile applications and when the development of a website. Website - What Are The Benefits And When To Choose It? The website is a traditional solution that many companies rely on, even if they later create their own mobile application. In order for it to be conveniently accessible to users who use smartphones or tablets, for example, it is very important that your site has a responsive design. In other words, look and work well on any screen - phone, tablet, computer. Let's check what are the benefits of websites? They're instantly available - as long as they have internet access, users can easily access your site, unlike mobile apps that need to be pre-installed. Accessible from all devices - you can open the site from any device on which you have the Internet - computer, phone, laptop, tablet, etc. In the mobile application, they need to be installed individually for each of them. You can reach a larger audience - when people search for something, they will most likely go to Google first to research the results. If your site has good SEO optimization, then the chance of reaching more users is high. The fact that the website is available immediately makes it easier for users and also has a positive impact on the traffic to your site. Increases the visibility of your brand - from the above advantage follows the opportunity to become a well-known brand for consumers, which in turn creates trust and has a positive effect on sales. In essence, your users hang your business to have its own website. This creates more trust and shows them that it is authentic and effective, which provides peace of mind to end customers. Therefore, it is advisable, even basic, to focus on a mobile application, to have a site where you can present your business, products or services you offer. Mobile application - benefits and when to choose it? Mobile applications also have advantages and in some respects even surpass websites. See who they are: Push notifications - the ability to notify users with a direct notification on their phone when you have a new offer or special feature is extremely useful and can help you increase in-app visits as well as sales. Sites also offer an option for notifications, but these must be enabled by users, which is less common. Frequent use and customization - mobile applications offer many more customization options that users could take advantage of. Today, there are more than 3 billion mobile applications, and the number continues to grow as you read this article. They are a great choice when you want to reach more mobile users, and also when you want to offer them more and improved features, especially if they include the use of a camera, attaching photos by the user, etc. In conclusion, we can say that the two options are not mutually exclusive and you could create both a mobile application and a website for your business and take advantage of all the benefits that both will provide you.

A website is key to the success of any online business. If it is made with quality, it has the potential to attract visitors, turn them into customers and bring you more profit. Otherwise, you risk your offers going unnoticed and your potential customers preferring your competitors. That is why many online business owners, investing in website development , pay attention to design, want to add a lot of functionality, high quality images, videos and content to attract users. However, you should keep in mind that if they are not optimized properly, this can negatively affect the loading speed of your site. Speed is an important indicator that we recommend that you always keep an eye on and try to optimize as much as possible. To convince you of this, in the following lines we will share 3 key reasons why it is important to optimize the speed of your site. Reason 1: Better user experience Fast loading of your site is one of the main indicators that affect the user experience. The data shows that modern online users are far from patient and that they will give your site a maximum of 2-3 seconds to load before just logging out. You have to keep in mind that users start to form an opinion about your site from the moment they enter it. Therefore, it is up to you whether they will be satisfied that the site meets their expectations and loads fast enough, or you will risk challenging their patience. High-speed sites look more professional, build more trust, and provide a better user experience. This is a solid reason why you should pay attention to this indicator. Reason 2: It is important for the SEO optimization of your site The benefits of a high-speed site do not end there. Search engines also give preference to faster sites. The reason for this is that they try to rank at the top positions sites that offer a good user experience, as well as the information they need. In addition, there is something else important for SEO optimization of your site that you need to consider. The slow loading speed significantly increases the ability of users to close the site quickly, which increases the so-called. Bounce rate. If they haven't had a good experience, they probably won't open your site again. In case there are a lot of users dropping out of search engine algorithms, this is a negative signal, suggesting that something may be wrong with your site. In the event that this becomes a trend, it is very likely that you will lose key positions in search results. Reason 3: Affects conversions Whether you run an online store or a corporate website, the main goal of any business is to get more conversions and more revenue. However, a slow loading site can be a major obstacle to achieving this goal. We've already said that users are impatient, but just imagine that they have to go through at least a few pages on the site to get to where they can order a product or fill out their contact information. It's like waiting in an infinitely long queue at the supermarket. Therefore, it is likely that people will give up long before completing their order. And for you, that means losses that are getting bigger in the long run. You see how something seemingly insignificant, such as the loading speed of the site, can have serious negative effects on your business. Therefore, we recommend that you take timely action and optimize your site. So you and your customers will be satisfied!

E-commerce has become one of the fastest-growing economic sectors globally. An even greater boost to this development has given the pandemic, which has created the conditions for more and more consumers to trust this alternative way of shopping. This is true in full force even for the relatively conservative Bulgarian consumers, some of whom have also already gotten to know and understood the advantages of online shopping. If you plan to start your own online business or transfer your physical business to a digital environment, then the first and most important thing you need is an online store. Usually, at this stage, a broad study begins, in which you as an owner are looking for an optimal alternative for your needs and answering a basic question "How much does it cost to build an online store?" In this article, we will try to give you an answer to this question, basically focusing on the factors on which the final price to pay depends. In case, these will be questions that excite you, read the article to the end. How much does it cost to build an online store? It is difficult to give an unambiguous answer to this question. As there are no two identical physical stores, so each online store is individual. Therefore, it is very important from the beginning to understand that how much your site will cost depends on what solutions you will opt for and what are the actual needs of your business. The cost of creating an online store can vary from one thousand to several tens of thousands of leva. We understand very well that this range is too wide and certainly does not give the specific answer you hope to get. In order for the development of your website to be assigned a final price, you must first answer some important questions and make important decisions – which they are, see in the following lines. What does the price for the online store depend on? One of the main factors on which the price of your online store depends most depends is what type of solution you will stop at - ready or completely late. Today there are a number of options: SAAS solutions, e-commerce platforms, and building an online store from scratch. Each of them offers different advantages and accordingly suffers from various disadvantages, with which it is good to get acquainted before finally choosing. SAAS solutions offer the opportunity relatively quickly and without much technical knowledge to build a working online store. Currently, this is the most budget option, and on a monthly or annual basis, you pay a subscription fee. However, they offer you significantly less flexibility in terms of functionalities that you can add as you have limited access to the code and it's harder to make changes. Another serious disadvantage of some of these platforms is also the difficult SEO optimization and support of SEO optimization. Keep in mind that as long as you maintain your online store, you will also have to pay the price, i.e. a low start-up investment, can prove significant in the long run. The second option is to target e-commerce platforms and set up your online store yourself. This option requires an idea higher budget than the previous one. The good news is that there are numerous such platforms to choose from. The disadvantages here are related to the fact that certain technical knowledge is required to handle any of these platforms, and the expansion of the already finished site can face serious problems, which often remain even without a solution, accordingly, unpleasant situations arise between developers and site owners. Also, the speed of these ready-made systems is not the most preferred, because of the huge amount of code that comes with each of the ready-made platforms. Not exclusive and potential security issues The third option is to trust developers to create an entirely short-term site that will best meet the needs of your business. Any functionality can be done exactly the way you want. This offers numerous bonuses, including a hugely improved user experience on the site itself. The main drawback is the higher investment you need to make for the development of your online store, and it should be noted that with ready-made platforms where there is mandatory maintenance, the price of a site, as we have already noted, in a few years, will certainly come out higher than the larger initial investment in late-night sites. Buying domain and hosting, design services, copying and creating content for your site, buying or creating modules, etc., are a small part of the things in late-dark sites that you can benefit from when creating this type of online store. If we need to summarize, we advise you to first clarify what you want your online store to look like and what functionalities you need. Then it's your turn to get on with the task yourself or trust specialists who will help you create your successful online store and help your business grow. In case your topic is curious, read what makes an online store successful here .

A custom website is a site that is specifically designed and developed to meet the unique requirements and preferences of a particular person or company. Unlike template-based websites or pre-designed websites on off-the-shelf platforms, custom websites are built from scratch, and customized to meet the specific needs of the client. Here are some basic features of a custom website: Unique design : A custom website has a unique design that is created to match the brand identity and vision of the website owner. The layout, color scheme, typography and overall visual elements are carefully crafted to provide a distinctive and memorable user experience. Custom functionality : custom websites are designed to include specific features and functionality that are relevant to the website owner's goals and objectives. This may include unique interactive elements, specialized forms, sophisticated databases, or integration with third-party applications. Custom User Experience : In a custom website, user experience is at the forefront of the design process. The site is built with the target audience in mind, ensuring that navigation and content presentation are intuitive and user-friendly. Developability and Flexibility : custom websites are often created with developability in mind, allowing for future growth and expansion. They can be easily modified and updated to adapt to changing business needs or technological advances. Optimizing Performance : Custom websites are developed for better and higher performance. The code is optimized for speed and performance to ensure fast loading and a seamless browsing experience for users. Search Engine Optimization (SEO) : Customized websites can be designed with Search Engine Optimization (SEO) best practices in mind, making it easier for search engines like Google to crawl and index the site, thereby improving its visibility in search engine results. Greater control : website owners have complete control over the design, functionality and content of the customized website, relative to pre-agreed features. This level of control allows for quick updates and changes, ensuring that the site stays current and relevant to the evolving needs of the business. Although custom websites offer many benefits, they typically require a higher investment in terms of time, effort and cost compared to using pre-built templates. However, the benefits of having a unique and customized online presence that fully aligns with brand and business goals often outweigh the initial investment for many individuals and organizations.

Having a really good website is essential in today's digitized world for several reasons: 1. User Experience (UX): Visitors are more likely to stay longer, explore your content, and return again if they find your website easy to use, visually appealing, fast, and functional. 2. First impressions: A well-designed webpage creates a positive first impression and can greatly influence the way consumers perceive your business or brand. 3. Credibility and trust: Consumers are more likely to trust a business with an innovative and modern web presence, leading to higher conversion rates and customer retention. 4. SEO: Search engines like Google prioritize websites that provide a good user experience. Well-structured, fast-loading and responsively designed webpages are more likely to rank higher in search results, leading to more organic traffic to your site. 5. Mobile Compatibility: Responsive design ensures that your website adapts to different screen sizes, providing a seamless experience on both desktop and mobile devices. 6. Competitive advantage: In a competitive market, a well-designed website can set you apart from your competitors. It demonstrates your commitment to quality and professionalism, potentially attracting more customers and users. 7. Analytics and data: A correctly developed website integrates with analytics tools, providing valuable insights into user behaviour and preferences. This data can be used to further optimize the site and make data-driven decisions to improve performance. 8. Global reach: A well-optimized webpage can attract visitors from all over the world, expanding your base of potential customers. In summary, a really good web page is critical to success in the digital world. It enhances the user experience, builds authority, improves search engine visibility and ultimately helps your business thrive in the highly competitive online environment.

E-commerce is spreading faster than anything else these days, and there's no reason why you shouldn't be part of that fast current. Many of the people in this field are highly creative and you probably couldn't even imagine how many and what kind of products can be found on online shopping platforms, precisely because of this creativity. In that case, why shouldn't you and your product be here too? Taking your business online offers numerous benefits and can be essential to its success and growth in today's digital age. Here are some reasons why you need to get your business online: 1. Wider reach: the Internet provides a global platform that allows you to reach a much larger audience beyond your local area or physical store. This expanded reach can lead to increased sales and greater recognition of your brand. 2. 24/7 availability and convenience: An online presence allows your business to operate around the clock, serving customers in different time zones and accommodating those who prefer to shop or use services outside of traditional business hours. This way, even if you're sleeping, your online store is open and serving your customers no matter if it's night or day. This can lead to greater satisfaction and loyalty on their part. 3. Cost Effectiveness: Establishing and maintaining an online presence is often more cost effective than maintaining a physical store. You can save on costs such as rent, staff, bills and the like. 4. Data collection and analysis: The digital realm provides valuable information about customer behavior, preferences, and trends. Thus, you can collect data on website visits, customer interactions and sales patterns that can then be used to devise appropriate business strategies. 5. Marketing Opportunities: Online marketing allows you to more accurately target specific demographics and measure the effectiveness of your campaigns in real time. This targeted approach can lead to a better return on your marketing investment. 6. Competitive Advantage: In many industries, an online presence is no longer a luxury, but a necessity. If your competitors have it and you don't, you risk losing leads and credibility. 7. Building brand identity: A well-designed online presence can help you establish a strong brand identity and connect with your target audience on a deeper level through good marketing strategies and campaigns. 8. Adapting to changing consumer behaviour: To stay relevant and appealing to today's consumers, an online presence is crucial. 9. Crisis resilience: Having an online platform can help your business remain resilient during unforeseen events such as pandemics, natural disasters or other emergencies that can disrupt traditional business operations with only a physical presence. 10. Access to global markets: With the help of the Internet, you can easily expand your business beyond your local market and enter international markets, potentially opening up new opportunities for growth. In summary, getting your business online is necessary to stay competitive, reach a wider audience, increase customer convenience and reap the benefits of the digital age. It allows you to adapt to changing consumer behaviour, collect valuable data and build a stronger brand identity, while potentially reducing the costs associated with traditional physical store operations.

CMS stands for Content Management System . It is a type of application software or set of related programs that allow users to create, manage and modify digital content, usually for websites , without the need for specialized technical knowledge. CMS platforms provide an intuitive user interface in which users can easily add, edit and publish content, manage multimedia files and control various aspects of their website's design and functionality. The primary purpose of content management systems is to manage information across websites and enterprise systems. Whether it is a personal blog or a corporate website, a content management system allows users with no knowledge of HTML and CSS to add content. Some of these systems provide only the functions necessary for the average user in an easy and accessible way, while others allow for extremely complex data manipulation. The system can also be used as a central repository containing documents, movies, photos, phone numbers, scientific data, etc. There are two main types of CMS: Open-Source CMS: These are CMS platforms that are developed and maintained by a community of developers. Examples include WordPress, Joomla, Drupal, OpenCard, and others. An open source CMS is usually free to use and users cannot customize the code to fit all of their specific needs. Custom CMS: A custom CMS is a content management system that is specifically built and tailored to the requirements of a particular website. Unlike an open source CMS, which has a standardized code base that serves a wide range of users, a custom CMS is created from scratch, with features and functionality designed to meet the specific needs of a single organization, company, or business. Here are some of the benefits of a custom CMS that make it the better choice : 1. Flexibility and control: It can be modified and adapted to the client's needs without being constrained by existing frameworks or plugins. An open source CMS always has limitations in meeting specific personal requirements. 2. Security: Custom CMS systems can potentially offer better security precisely because the source code is unique, which makes it less susceptible to attacks directed at known vulnerabilities in popular open source CMSs. 3. Complexity and cost: Developing a custom CMS can be more expensive and time-consuming compared to creating an open source CMS, but in any case, it is the best long-term solution. 4. Skills and expertise: After the development of a custom CMS, clients get a unique ADMIN panel as well as a custom menu that has only the features that are needed to perform the task at hand. This way, people with minimal to almost no computer skills are given the opportunity to work with short stem CMS. In summary , a Customized CMS is a better choice when an organization has specific and complex requirements, values greater control over the features and security of its website, places a high value on the speed of loading pages from the site, also values UX/UI and has the resources to invest in its development and maintenance for better results.

CRM stands for Customer Relationship Management. It is both a strategy and a set of technologies that companies use to manage and analyze interactions with their current and prospective customers. The primary goal of a CRM system is to improve customer retention, increase customer satisfaction, and drive sales growth by providing a holistic view of customer data and streamlining customer-related processes. Thus, CRM systems become an indispensable helper in the battle to build customer loyalty and engagement. Here are the key components of CRM: Intuitive and easy-to-use interface: A good CRM system is characterized by an interface that can be adapted to suit the needs of different departments or teams of the company. It allows limiting the access of one or other CRM functionalities not used by the department. Data management: CRM systems store and organize customer data, including contact information, purchase history, communication history, and preferences. Sales management: CRM tools help sales teams manage leads, opportunities, sales activities and sales flow tracking. Marketing automation: CRM platforms often include marketing automation features to create, execute and track marketing campaigns. Customer support: CRM systems facilitate customer support and service by providing a centralized platform to track customer issues and inquiries. Analytics and reporting: CRM software generates reports and analytics to gain insights into customer behavior, sales performance, and other business metrics. Integration: Many CRM systems can integrate with other business applications such as email, e-commerce platforms and accounting software to provide a holistic view of customer interactions. Now let's discuss why using a custom CRM is the better option: Tailored to specific needs: custom CRM solutions are built from the ground up to match the unique requirements and workflows of a specific business. This ensures that the CRM is exactly aligned with your business processes, unlike off-the-shelf solutions that may require you to adapt your processes to the software rather than the other way around. Scalability: custom CRM systems can be designed to expand as your business grows. You can add new features and functionality as needed to adapt to changing requirements. Integration with Existing Systems: Custom CRM systems can be seamlessly integrated with your existing software and systems, providing a unified data ecosystem. This can streamline operations and improve efficiency. Competitive Advantage: Custom CRM can give you an edge over your competitors by allowing you to implement unique features or capabilities that differentiate your business in the marketplace. Data security and compliance: custom CRM solutions offer greater control over data security and compliance, which can be especially important for businesses handling sensitive customer information. Cost-effectiveness: Although building a custom CRM may involve higher upfront costs, it may prove to be the more cost-effective solution in the long run. Off-the-shelf CRM systems often come with recurring licensing fees that can increase over time, as well as an inability to change and adapt to a client's individual needs. Finally , it's always better to implement a shortcut CRM software development solution as it facilitates the necessary change through automation. This automated system will allow companies to put in place effective operational policies, which will give them more control over the business.

One of the first and perhaps most important things to do when creating a website or online store is to choose a name that is appropriate and unique in its own right. Be creative. It's very important that when someone hears it for the first time, they can easily remember the pronunciation and spelling, as well as quickly associate that name with the products or services you offer. The goal of this is to make the overall user experience easier and more fulfilling. This way, you get some happy customers , which in turn leads to a more successful and recognizable business. A domain (domain name) is the address that users type into their browser to visit a website. Think of it as a key that gives users permission to enter your virtual home . In a nutshell, this is the name of your website and it looks like this: www.imenasait.bg . As you can see it consists of two main parts - the domain name and its extension . There are many different domain extensions, the most basic of which are: .bg (Bulgaria) .com (commercial) .net (network) .org (organization) .eu (European Union). When registering a domain name, the appropriate TLD (Top-Level Domain) must be selected, or to put it simply - a domain extension . It is influenced by the content of the site, its purpose, audience, location of visitors, etc. Each extension has a corresponding meaning: .org stands for organization, .net for network, .gov for government, etc. The same domain name can be registered with different domain extensions. However, applying for and registering one extension does not give the right to all other extensions, i.e. each TLD is registered and exists separately. Over 50 percent of websites in the digital world use the .com extension. The fact is that it is also the extension with the most authority and recognition. It's called a top-level domain extension. However, one of its main drawbacks is that it is not suitable for local websites unless the goal is to reach a wider audience beyond the borders of a specific country. A domain extension with a country code (for example. .bg ) would be more attractive to visitors from a given country and would come up higher in search engine results for that country, compared to a generic domain. In this way, you would more easily gain the trust of users who would be more likely to buy from a local site. To use a domain, it must first be registered . To register it in turn, however, you need to check that a domain name is free , as each domain name must be unique - no two websites can exist with the same name. Therefore, take special time and attention to the choice of name, as a possible change after a while would cause a loss of users, popularity gained so far and traffic to the website.

Often when starting a project to create an online store, our customers ask themselves the important question: do I have to register my online store with the NRA, since I will make sales through it?. This is the reason why we have created this article, so that we can inform our customers - current and future - in as much detail as possible, whether this is necessary and what are the steps to make it happen. The internet is a vast universe where anyone can find information on almost anything. But quite often this information is too long or complexly presented, which makes users increasingly confused and unable to find answers to their important questions. For this reason, we decided to create this article to rework this information and present it in a simple and understandable way, so that all questions can be answered with just a few lines. Ordinance No. H-18 of the National Revenue Agency (NRA) in Bulgaria sets out the rules for registering and reporting sales through fiscal devices in retail outlets, the requirements for the software for their management and the requirements for persons who make sales through an e-shop. This is also the regulation that defines the rules and conditions for the use of an online shop, as well as the need for its registration. The purpose of this regulation is to ensure clarity and transparency, preventing abuse of the tax regime. In this way, it also helps the development of e-commerce in Bulgaria. Article 3 (1) of Regulation No. N-18 of the National Revenue Agency of 13 December 2006, last amended on 26 February 2021, defines for which persons the registration of the online shop is mandatory and states the following: "Every person is obliged to register and record the sales of goods or services made by him in or from a commercial establishment by issuing a fiscal receipt from a fiscal device or a cash receipt from an Integrated Automated System for the Management of Commercial Activity (IASCMA), except when the payment is made by depositing money in cash in a payment account, credit transfer, direct debit or cash transfer made through a payment service provider within the meaning of the Payment Services and Payment Systems Act, or through a postal Where the payment is made by postal money order, the customer shall be provided with a paper or electronic document containing at least the information referred to in Article 26(1) of Directive 95/46/EC. 1, points 1, 4, 7 and 8, namely 1. the name and correspondence address of the person referred to in Article 3; 4. an identification number; 7. name of the goods/service, tax group code, quantity and value by type of goods or services purchased; the name shall at least allow the identification of the type of goods/service; in case goods of the same type are sold which have different prices, the fiscal receipt shall reflect each item separately with the corresponding value; 8. total amount to be paid and method(s) of payment;'. Or, in simpler terms, registration with the NRA is mandatory for persons who conduct commercial activity through their online shop and issue a receipt from a fiscal device or a receipt from an Integrated Automated Commercial Management System. 1. As well as registration is not mandatory in the following cases, namely: - When payments are made by bank transfer - the following payment methods are considered as such: - When the payment is made by depositing cash in a payment account - bank transfer; - Where payment is made by credit transfer; - Where payment is made by direct debit or cash transfer made through a service provider; 2. Where the payment is made by postal money order made through a licensed postal operator (cash on delivery). As also described in the section on 'Internet and e-commerce' on the NRA website : "A person who sells goods or services through an e-shop and who does not accept payments for which the issue of a fiscal receipt is required is not required to submit information to the NRA. They may submit the data of their own free will". Having clarified in detail which persons are obliged to register their online shops and for which this is voluntary, it is good to describe in detail the process of registration with the NRA. It is important to clarify that this registration needs to be done prior to commencing the activity of selling goods/services through an e-shop. For this purpose, it is necessary to log in to the NRA e-services portal with a qualified electronic signature (QES) associated with the company behind the shop and submit the following information under the Services -> Fiscal devices, PMS, e-shops section and the "Information submitted by the persons under Article 3 of Regulation No. N-18/2006 performing sales of goods/services through an e-shop" menu, namely: 1. Name (domain) of the e-shop; 2. Date of submission of information to the NRA (automatically filled in). 3. Information about the person making sales through the e-shop: company name, registered office and address, VAT registration; 4. How sales are made - own or rented online store, marketplace (Bazar, OLX); 4.2.1 Details of the person or company owning the domain; 4.2.2 Details of the hosting; 4.2.4. Name of the software used (Custome, Wordpress); 4.2.5. Where the e-shop database is stored; 7. Details of accepted payments - payment methods; payment service providers; 7.3 Declaration of compliance with the requirements - you must declare that your online store complies with the requirements for accepting the types of payments you have chosen and that it is in Bulgarian or has a translation into Bulgarian, which is mandatory for conducting business. The operation of each e-shop can be checked by the NRA, the Commission for Consumer Protection, the Commission for Personal Data Protection, the Commission for Protection of Competition and other competent authorities. It is therefore extremely important to be as familiar as possible with every single thing that needs to be done. That is why we advise you to consult an accountant and a lawyer before starting and setting up an online shop. In this way you will get the necessary answers and assistance for the registration of the company that operates the e-shop in the Commercial Register, with the registration in the NRA, as well as with the preparation of the General Terms and Conditions and Privacy Policy.

Online commerce has started its significant rise in recent years, especially after the Covid-19 pandemic that scarred thousands of businesses, leaving a bitter memory in them. More and more people have started to seek and prefer online services and shopping, especially because of the ability to do it from anywhere in the world. For this reason, for a business to be competitive, it must be able to provide its customers with this opportunity to shop online. In a world of continuous digitalization and online development, creating a dynamic and attractive website is a key element for any business to thrive. It is the calling card for any online presence. One of the most effective ways to make your online store or website more interesting and preferred by more users is to include a Blog in it. It is a powerful tool that will set you apart from competitors and help grow your business. Quite underrated at first glance, but undoubtedly a very important part of any website, a well-run Blog provides many opportunities to increase traffic or boost credibility. Let's take a look at some of the advantages and benefits it holds: 1. Blog makes your website interesting and useful A blog is the place on your website or online store where you can regularly create quality and useful content. By creating texts that are interesting and presented in an easy and understandable way, you arouse the interest and desire of more and more users to get to know your activity. Imagine the Blog section as a diary of your business. In it, you can share interesting facts related to its activities, introduce users in more detail about the services you offer and their benefits, or promote specific content. A well-maintained blog is a step forward to the success of any business. Through it, you inform users about new and interesting topics related to your business that are useful and informative. It is the perfect place where more people can find answers to their questions or make a decision faster. 2. Increase authority and trust Through a blog, you have the opportunity to introduce consumers to the products/services you offer. You also have the opportunity to share your expertise and personal experiences with your audience. To give tips and examples from everyday life about different things related to your professional development activity. This way, your business will begin to be recognized as a safe and reliable source of up-to-date information, and you as an expert in the field! This will increase the opportunity to recommend you and share your materials. 3. Blogging increases traffic to your website Every time you publish a new article on your website, you are creating content for some of the most used search engines worldwide, such as Google, Yahoo, Yandex, etc. And who doesn't consider Google, for example, in digital marketing nowadays? What you provide as information should be original, interesting and most of all relevant to what consumers are interested in and looking for. These organic search engines, such as Google, highly value fresh, relevant and well-written articles. Systematically creating new content in line with good SEO (search engine optimization) practices will not only help more people learn about you and your professional activities, but also help your website rank higher. This regular content creation will suggest that your site is alive and constantly being updated with new information, which in turn will increase indexation and organic search engine intent towards it. For this reason, a well-structured and periodically maintained Blog, combined with keyword optimization and good SEO, is sure to contribute to increased traffic and interest in you! 4. Blogging is one of the tools you can use to boost your sales A blog is the perfect place to help boost your sales in an easy and accessible way, accompanied by examples and personal experiences. By giving your customers detailed information about the products and/or services you offer, or by providing solutions to problems that your product or service can solve, you engage their minds and prepare them to buy. On the other hand, creating internal links (internal links) within the articles that lead to the specific product or service on your site being talked about will further enhance the customer experience and the opportunity to purchase from you. And what's better than having your users find what they're looking for quickly and easily in one place with just a few clicks? In conclusion , we can say that a Blog not only provides an opportunity to share information and tips through valuable and relevant content, but also a powerful tool to attract new visitors, increased organic traffic, increase authority and credibility, and generate more sales. This type of activity not only creates a stronger connection between you and your audience, but also helps build trust and increased sales through testimonials and positive reviews. So, if you haven't already set up a Blog or are not maintaining it through regular posting, now is the time to do so and take advantage of all its potential that we have introduced you to above.