More than ever before, it is important for businesses to build a strong online presence by attracting and retaining the attention of their users and turning them into customers. A huge credit for this is the design of the website.
When it comes to web design, there are two very important terms - UX (user experience) and UI (user interface) design, and their good knowledge underpins any successful site. Although they sound similar, these two concepts have different meanings and should not be used as interchangeable.
More recently in our blog, we have already explained exactly what UX design is and why it is important. In the following lines, we will pay attention to what UI design is and what its role is in building a successful website or mobile application.
What is UI design?
UI design is an abbreviation of "user interface design" or translated into Bulgarian - user interface design. The main focus of the UI design is to anticipate what the actions of users would be and to ensure that the interface has the necessary elements that are easy to access, understand and use to facilitate these actions.
The UI design is directly related to the style and vision of the site or mobile application. The task of UI designers is to create an appropriate logical and consistent structure that will facilitate user navigation on the site, as well as incentivize them to perform the desired actions – to buy a product, to register, etc. At the same time, they need to make sure that all visual, interactive elements of the product interface – including buttons – are taken into account, icons, empty spaces, typography, color palettes, and adaptive design.
Modern users are spending more and more time online. A large part of them may have never heard the term UI design, but they already have a built idea of how it should be arranged, look and hold a site or its specific element.
Let's give you a few examples. When you read a blog article and some of the text is underlined and marked blue, users expect that it's a hyperlink that will take them to another page or site. Another example, when you shop online and select an item, you expect there to be a large and remarkable button on the product page that says "buy". If designers have not made this button visible enough, the chance that the consumer will not make a purchase sharply increases.
How can a good UI design benefit your business?
Once you have a clear idea of what UI design is, you're probably already aware of the great advantages it can bring to your business.
First of all, it will help you create a better user experience so that you retain your audience and attract new users. This makes it a great competitive advantage and a way to distinguish yourself from your other competitors.
Good UI design helps your customers navigate the site intuitively, discover the information or product they need. The easier the user's navigation, the greater the ability to generate more profits for your business.
As you can see for yourself, the benefits are significant. Therefore, when building your website or redesigning, make sure that you have hired specialists who know in-depth consumer behavior and good practices in the field of UI design. Only so you can be sure that your site manages to combine attractive visual elements and maintain its functionality.
If you are looking for an experienced team to help you build a successful website or mobile app for your business, feel free to contact intelligent Web Solutions specialists. We will help you create visually impressive and functional solutions that work for the benefit of your business goals!